Target Audience

Identifying our target audience is one of the most important tasks when conducting our research and planning for our music video. Identifying our target audience at an early stage is key to creating a good suitable music video that our target audience will appreciate and enjoy.

Our chosen song for our music video is Sign on by Rat Boy. We opted for this song because we thought that the lyrics could easily be related to be many young people who are of a similar age to us. The lyrics include lines such as "I lost my job in Weatherspoons and since that day my bank has hit zero". This highlights a lot of the struggles that young people have especially people who are still in or around education and have very limited funds because of a lack of time to work a part time job or hold on to one. This is the case for many young people because it costs money to do anything and there is nearly always a lack of money.
The chorus of the song is about signing on, hence the name 'Sign on'. This is especially relevant to people of a similar age to me and people still in education because getting a job is the main thing shadowing over someone through their earlier years because there is never a guarantee of someone being able to get a job especially a good one and it is worrying for many people. I believe people around the ages of 14-24 would be our specific target audience.