In preparation for our music video we had to prepare a one page pitch showing what ideas and initial thoughts we had about filming our music video and how we wanted it to look and feel.
Saturday, 28 November 2015
Monday, 23 November 2015
Target Audience
Identifying our target audience is one of the most important tasks when conducting our research and planning for our music video. Identifying our target audience at an early stage is key to creating a good suitable music video that our target audience will appreciate and enjoy.
Our chosen song for our music video is Sign on by Rat Boy. We opted for this song because we thought that the lyrics could easily be related to be many young people who are of a similar age to us. The lyrics include lines such as "I lost my job in Weatherspoons and since that day my bank has hit zero". This highlights a lot of the struggles that young people have especially people who are still in or around education and have very limited funds because of a lack of time to work a part time job or hold on to one. This is the case for many young people because it costs money to do anything and there is nearly always a lack of money.
The chorus of the song is about signing on, hence the name 'Sign on'. This is especially relevant to people of a similar age to me and people still in education because getting a job is the main thing shadowing over someone through their earlier years because there is never a guarantee of someone being able to get a job especially a good one and it is worrying for many people. I believe people around the ages of 14-24 would be our specific target audience.
Our chosen song for our music video is Sign on by Rat Boy. We opted for this song because we thought that the lyrics could easily be related to be many young people who are of a similar age to us. The lyrics include lines such as "I lost my job in Weatherspoons and since that day my bank has hit zero". This highlights a lot of the struggles that young people have especially people who are still in or around education and have very limited funds because of a lack of time to work a part time job or hold on to one. This is the case for many young people because it costs money to do anything and there is nearly always a lack of money.
The chorus of the song is about signing on, hence the name 'Sign on'. This is especially relevant to people of a similar age to me and people still in education because getting a job is the main thing shadowing over someone through their earlier years because there is never a guarantee of someone being able to get a job especially a good one and it is worrying for many people. I believe people around the ages of 14-24 would be our specific target audience.
Thursday, 12 November 2015
Tuesday, 10 November 2015
Key Company Case Study
Key Companies in regards to the music video industry.
YouTube - YouTube is probably the leading websites for people to find and watch music videos in todays society with the technology available to us today. On YouTube users can search for anything that crosses their mind any there are numerous music videos available for people to find and watch at their leisure and there is even the option for users to make playlists and favourite their favourite videos and save them to watch at as more convenient time. Anyone can create a YouTube account with the option to view music videos they want to see and leave a like or dislike on that video as well as being able to subscribe to their favourite channels. People who have YouTube accounts can also upload their own videos onto their channel for others to view across the world. YouTube users can create their own music videos to songs of their choice and share them with similar like minded people who take an interest in music videos of any quality.
MTV - MTV has been active for the last 34 years. With its headquarters located in New York City it is very much an American based company but networks to countries all over the world. MTV stands for music television and is an American basic cable and satellite television channel which is part of the Viacom Music and Entertainment Group. MTV has been the leading channel for the music industry in terms of promoting music videos through television. It is a massive channel in multiple countries and if a music video is on MTV then it can reach millions of viewers. The networks current target audience consists mainly of teenagers and young adults, interested with the latest trends and fashions. In 2015 roughly 80% of American households with a television received MTV.
Vevo - Vevo was created 6 years ago so is a fairly new company compared to the likes of YouTube and MTV but like MTV it is based in New York City. Vevo offers a wide range of music videos throughout different networks most famously YouTube. Vevo also launched Vevo TV in 2013 and this offers 24 hour music and music videos.
YouTube - YouTube is probably the leading websites for people to find and watch music videos in todays society with the technology available to us today. On YouTube users can search for anything that crosses their mind any there are numerous music videos available for people to find and watch at their leisure and there is even the option for users to make playlists and favourite their favourite videos and save them to watch at as more convenient time. Anyone can create a YouTube account with the option to view music videos they want to see and leave a like or dislike on that video as well as being able to subscribe to their favourite channels. People who have YouTube accounts can also upload their own videos onto their channel for others to view across the world. YouTube users can create their own music videos to songs of their choice and share them with similar like minded people who take an interest in music videos of any quality.
MTV - MTV has been active for the last 34 years. With its headquarters located in New York City it is very much an American based company but networks to countries all over the world. MTV stands for music television and is an American basic cable and satellite television channel which is part of the Viacom Music and Entertainment Group. MTV has been the leading channel for the music industry in terms of promoting music videos through television. It is a massive channel in multiple countries and if a music video is on MTV then it can reach millions of viewers. The networks current target audience consists mainly of teenagers and young adults, interested with the latest trends and fashions. In 2015 roughly 80% of American households with a television received MTV.
Vevo - Vevo was created 6 years ago so is a fairly new company compared to the likes of YouTube and MTV but like MTV it is based in New York City. Vevo offers a wide range of music videos throughout different networks most famously YouTube. Vevo also launched Vevo TV in 2013 and this offers 24 hour music and music videos.
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