Key Company Case Study

Key Companies in regards to the music video industry.





YouTube - YouTube is probably the leading websites for people to find and watch music videos in todays society with the technology available to us today. On YouTube users can search for anything that crosses their mind any there are numerous music videos available for people to find and watch at their leisure and there is even the option for users to make playlists and favourite their favourite videos and save them to watch at as more convenient time. Anyone can create a YouTube account with the option to view music videos they want to see and leave a like or dislike on that video as well as being able to subscribe to their favourite channels. People who have YouTube accounts can also upload their own videos onto their channel for others to view across the world. YouTube users can create their own music videos to songs of their choice and share them with similar like minded people who take an interest in music videos of any quality.




MTV - MTV has been active for the last 34 years. With its headquarters located in New York City it is very much an American based company but networks to countries all over the world. MTV stands for music television and is an American basic cable and satellite television channel which is part of the Viacom Music and Entertainment Group. MTV has been the leading channel for the music industry in terms of promoting music videos through television. It is a massive channel in multiple countries and if a music video is on MTV then it can reach millions of viewers. The networks current target audience consists mainly of teenagers and young adults, interested with the latest trends and fashions. In 2015 roughly 80% of American households with a television received MTV.



Vevo - Vevo was created 6 years ago so is a fairly new company compared to the likes of YouTube and MTV but like MTV it is based in New York City. Vevo offers a wide range of music videos throughout different networks most famously YouTube. Vevo also launched Vevo TV in 2013 and this offers 24 hour music and music videos.